Senior Lifecycle Marketing Manager (all genders)
hellofreshBerlin, Berlinfull-time
AI Summary: Develop and execute lifecycle marketing strategies for customer retention across HelloFresh's global brands, focusing on merchandising or partnerships/retail media. Day-to-day involves campaign planning, data analysis of customer behavior, cross-functional collaboration with product and analytics teams, and optimization of customer engagement tactics.
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Originally posted onarbeitnow on 10/2/2026
Full Description
<h2><strong>The role</strong></h2>
<p>For our global Mature Customer Marketing team in Berlin, we are looking for a Lifecycle Marketing Manager to own the lifecycle strategy for one these topics: merchandising, or partnerships & retail media. </p>
<p>The Mature Customer Marketing team sits within the HelloFresh Group’s Global Customer Lifecycle organization. Our mission is simple: keep active customers active, and make sure they get the most out of their subscription — across our 6 brands, 18 countries </p>
<p>Compensation & Financial Wellbeing</p>
<ul>
<li>You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.</li>
<li>Enjoy savings on your weekly HelloFresh box.</li>
<li>Save with discount schemes with corporate benefits and Vorteile.</li>
</ul>
<p>Health & Wellbeing</p>
<ul>
<li>Support your mental wellbeing with access to platforms like Headspace and Spill.</li>
<li>Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.</li>
</ul>
<p>Flexibility & Work-Life</p>
<ul>
<li>Balance your life with our flexible hybrid model.</li>
<li>Recharge with sabbatical leave options in addition to standard time off.</li>
<li>Get to work with ease through sustainable travel perks and transportation benefits.</li>
</ul>
<p>Career & Development</p>
<ul>
<li>Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.</li>
</ul>
<p>Culture & Environment</p>
<ul>
<li>Enjoy tasty in-office meal deals and fresh food options.</li>
<li>We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.</li>
</ul>
<h2><strong>Are you up for the challenge?</strong></h2>
<p style="text-align: justify;"><span style="font-weight: 400;">Please submit your complete application below including your salary expectations and earliest starting date.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">After submitting an application our team will review this and get back to you within 5 business days. </span></p>
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